Why is that some websites get listed on top of the first page search results and others are lost on page 30? Google uses clever tools to rank websites based on the quality of their content and incoming links. Below is a good video from Google that outlines the basics of how Google search engine works.

Every online business, regardless of the type of industry it is in, should implement some kind of promotion. Especially in the struggling economy, coming up with attractive promotions has become a bigger deal than ever before, with millions of businesses competing for the same customers. Whether you want to offer discounts or coupons, samples or trial offers, the sky is the limit when it comes to finding new ways to attract new customers to your online shop.

Target your audience using different techniques

If you own an eCommerce business, here are some great ways to not only attract new customers, but create a regular customer base that will keep them coming back for more:

• Place a limited-time offer on your specials. This will attract impulse buyers who feel that they will miss out on a potentially great purchase.
• Offer samples to let your customers try before buying. Giving away mini versions of your products or services can really push your customers into buying the real thing.
• Discounts are always a good idea, but anything between 10-20% is uninspiring. It is important to have a good balance – opt for 50% off to really wow and attract new customers.

One thing that often gets neglected is the powerful effect of a great eCommerce web design. OpenStore offers all-in-one eCommerce software solutions for your business, utilising tools such as Shopping Cart software, SEO, plugins and more. For more information on how to attract new customers to your shop, turn to Openstore.com.au.

Ways to Attract New Customers to your Online Shop

In this highly competitive online retail industry, your business won’t survive or even thrive without an eCommerce software solution in place. With so many options available, it can be overwhelming when it comes to deciding what you want or need. If you’re looking for results without being conned into paying for more than you should, turn to OpenStore. We provide high quality eCommerce software that will have you standing out from your competition.

You’re making the right choice when you choose OpenStore to build and manage your online website because we offer you the top 5 five things you will need when it comes to eCommerce software.

These are:

1. Search Engine Optimisation: We provide SEO services to help increase awareness of your business, and make it easier for shoppers to locate and get to your site.
2. Payment gateway integrations: Otherwise known as Shopping Cart software, your customers will be given the opportunity to buy your products online. Without this tool, you cannot make sales.
3. Customer Relationship Management (CRM): Stores all your client’s details so that you can contact them if need be.
4. Analytics and Reporting: Also known as a Visitor Tracking tool, you can gauge how many people come to your online store so you can understand what efforts are working and what needs improvement
5. Products: You need to display your products in a unique and simple way so that your customers can access the information easily.

OpenStore offers a Done For You package that includes a full range of tools to make your life simpler, so when you’re ready to set up your online business, turn to the experts. Call us today on (03) 9005 5741 for the best quality eCommerce software available today.

Online retailing is fast becoming one of the most popular ways to trade or buy products. More and more people are finding it more convenient than visiting a bricks-and-mortar retailer because they can buy, swap or sell products from the comfort of their own home, at any time of day or night. There’s no better time to take advantage of this opportunity to start your own online store. However, if the thought of starting it yourself seems like a lot of hard work, you’re not mistaken. Luckily, OpenStore is more than happy to assist you in creating a website – all at a great price. So you can sit back and relax while OpenStore provides an eCommerce software solution for you.

What you need to know

There are so many things you need to know to start an online store. First, you will need a web design that will draw visitors and impress potential customers. The team at OpenStore provides over 250 premium online store designs for you to choose from. Let us help you choose one that will reflect your brand and image.

Another thing you will need to consider is online marketing. You will need to draw your customers in with interesting copy, otherwise known as Search Engine Optimisation. You will also need a shopping cart, visitor tracking and other products – there’s so many features that OpenStore can integrate onto your site to ensure it runs smoothly.

The right website will work to sell products while you are asleep, so when you’re wondering how to start an online store, all you need to know is to call OpenStore – we’ll help you!

If you have an eCommerce website or are thinking about selling products online, you need to familiarise yourself with a technique that will help your site get noticed by potential customers. Search Engine Optimisation, or SEO as it is more commonly known, is often the foundation of many online marketing strategies. Without this tool, you may struggle to sell products online.

Simply put, SEO focuses on your website design, underlying links, and content. The whole process is meant to naturally drive traffic to your site through the listing of your online store on search engine results pages. So when people type in your service into a search engine such as Google, you would want your website address to appear on the first page, preferably sitting at the top of the list.

How the SEO strategy can help your business

You cannot possibly hand out your business card to every prospective client in order to produce revenue, so if you want customers to find you online, you need to implement SEO. As any successful eCommerce website knows, having a well-optimised online store will help you dramatically improve your rankings in natural search results, which will in turn generate more customers and more sales.

SEO can also help by:

• Establishing your online reputation
• Providing a better customer experience
• Deliver a greater return on investment (ROI)

Cost-effective and incredibly effective, even a small boost in traffic will have the potential to increase your revenue. However, hiring an SEO consultant to optimise your website can be costly.

OpenStore can help you achieve the rankings you want with an all-in-one- eCommerce solution using SEO. From shopping carts to plugins, we have all the necessary eCommerce software to help your business succeed. Call us today.